Research
Obesity
Plus-sized models in advertising associated with poorer health choices: study
Dec 9, 2015
The increasing use of plus-sized models in advertising campaigns may be contributing to growing rates of obesity, a new study from Simon Fraser University’s Beedie School of Business suggests.More...
Leanwashing: A Hidden Factor in the Obesity Crisis
Jan 30, 2015
A significant proportion of the global population believe that lack of exercise is a major factor that leads to obesity. Aneel Karnani, Brent McFerran and Anirban Mukhopadhyay explore the role of food and beverage companies in undermining the importance of dietary choices in the obesity debate – a process that has become known as “leanwashing”.More...
Consumers misled about cause of obesity: study
Jan 13, 2015
New research from Simon Fraser University’s Beedie School of Business indicates that food and drink manufacturers are contributing to the world’s growing obesity crisis through deceptive and confusing marketing.More...