Research

Consumers misled about cause of obesity: study

Jan 13, 2015

New research from Simon Fraser University’s Beedie School of Business indicates that food and drink manufacturers are contributing to the world’s growing obesity crisis through deceptive and confusing marketing.

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Research warns of ambush marketers at global sporting events

Sep 13, 2013

Study focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […]

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Will Brazil benefit from an increase in tourism?

Dec 13, 2012

Beedie research highlights the risks of tourism entrepreneurship. With its booming economy, investment in national infrastructure and hosting of future global events like the Summer Olympics and World Cup, Brazil is poised to enjoy healthy growth in tourism in the years ahead. Tourism boosters in that country and other emerging economies are likely to view associated entrepreneurship as a means to promoting inclusive economic growth, especially in underdeveloped regions. However, a recent study from the […]

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