Research

Welfare recipients judged negatively when making ethical purchases: study

Apr 26, 2016

Society believes that those on social assistance – or “welfare” – should not be paying a premium to purchase ethical goods instead of cheaper alternatives, according to a new study from Simon Fraser University’s Beedie School of Business.

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Plus-sized models in advertising associated with poorer health choices: study

Dec 9, 2015

The increasing use of plus-sized models in advertising campaigns may be contributing to growing rates of obesity, a new study from Simon Fraser University’s Beedie School of Business suggests.

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Business Insider: Why people will inevitably buy the $17,000 Apple Watch even though it’s barely different from the $350 version

Apr 10, 2015

The following article about research by Beedie School of Business assistant professor Brent McFerran was published by Business Insider on April 10, 2015. By Erin Brodwin, Business Insider.

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Consumers misled about cause of obesity: study

Jan 13, 2015

New research from Simon Fraser University’s Beedie School of Business indicates that food and drink manufacturers are contributing to the world’s growing obesity crisis through deceptive and confusing marketing.

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Affirmative Action elicits bias in pro equality Caucasians: study

Jul 25, 2014

New research from Simon Fraser University’s Beedie School of Business indicates that bias towards the effects of Affirmative Action (AA) exists in not only people opposed to it, but also in those who strongly endorse equality.

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NBC News: Even One Woman on the Board Makes a Difference

Jul 22, 2014

The following article about Beedie School of Business professor Judy Zaichkowsy’s research was published by NBC News on July 21, 2014.

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Pride and purchases: Do these designer pants make my head look fat?

Apr 1, 2014

Beedie study finds dark side to rewarding ourselves with luxury goods. The following article was published by Canada.com on March 31, 2014.

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Research warns of ambush marketers at global sporting events

Sep 13, 2013

Study focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […]

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Beedie study investigates the “Entourage Effect”

Sep 5, 2013

The following article was published by canada.com on August 28, 2013. The mensch connection: VIPs feel more status when sharing perks with their friends. If a velvet rope lifts in your honour, but none of your friends are there to see it, does your ego still get a boost? Canadian researchers investigated “the entourage effect” to determine whether a VIP’s experience of status changes in the presence of accompanying guests. Although reward-sharing should weaken the […]

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How the Miami Heat parlayed career trajectories into NBA Finals team: Beedie research

Jun 18, 2012

As the Miami Heat professional basketball team duels with the Oklahoma City Heat Thunder in the NBA Finals for the league's biggest prize, new academic research from SFU's Beedie School of Business is putting the spotlight on the business thinking that brought the Miami team together. Two-time NBA Most Valuable Player Lebron James’ decision to play with a higher-profile Heat team and all-star teammates shows sound marketing and career-management acumen, according to the newly-published article focused on the evolution and importance of star status for today’s professional athletes. In order to maximize their earnings and endorsements, today’s celebrity athletes — from James to David Beckham to Peyton Manning — need to be mindful of the evolution of their star status. That in turn has major implications for the teams they choose to play for, and the teams they turn down or leave behind. So what makes a star shine even brighter in the world of pro sports? It’s a combination of not only personal performances and team records, but also includes the markets that athletes play in and the star calibre of the athletes they compete with. The study, “Investigating the evolution of star status in professional team sports,” describes the rise and fall of celebrated athletes using data from the National Basketball Association (NBA) from 1987 to 2008.

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