Research

The perfect petri dish

Aug 16, 2013

Peter Tingling on the importance of researching business in sports. Professional sport is undeniably big business. Player contracts and sponsorship deals amount to tens of millions of dollars, with ticket sales, television rights and merchandising totaling billions. One could surmise, therefore, that sport commands a lot of attention in the way of academic research. However, Beedie School of Business associate professor Peter Tingling’s motivation for researching sport is a little less obvious. Rather than the […]

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