Research

PhD candidate examines enacting values as a pathway to success for Indigenous entrepreneurs

Aug 12, 2024

Indigenous entrepreneurs often experience colonial dissonance—tension that arises from operating their business in a western marketplace based on competitive and capitalist values that are out of sync with their own as Indigenous Peoples. SFU Beedie PhD candidate and Indigenous (Michif) scholar, Jordyn Hrenyk, conducted research to better understand the role of values in Indigenous entrepreneurship, by engaging 40 Indigenous beadwork entrepreneurs from Nations across colonial states of Canada and the U.S. The business of beading more »

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