Consumer Behaviour
Research Articles ≫
Businesses that show commitment to sustainability inspire greener customers
Business Insider: Why people will inevitably buy the $17,000 Apple Watch even though it’s barely different from the $350 version
Pride and purchases: Do these designer pants make my head look fat?
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Latest News ≫
Businesses that show commitment to sustainability inspire greener customers
Karen Robson receives American Marketing Association Rising Star Award
Business Insider: Why people will inevitably buy the $17,000 Apple Watch even though it’s barely different from the $350 version
Pride and purchases: Do these designer pants make my head look fat?
David Dunne delivers business design to SFU’s MBA programs