News

Karen Robson receives American Marketing Association Rising Star Award

Jul 6, 2015

Beedie School of Business PhD candidate Karen Robson has received the Rising Star Award from the American Marketing Association (AMA) Consumer Behavior Special Interest Group – one of the largest special interest groups within the AMA.

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David Dunne delivers business design to SFU’s MBA programs

Jul 5, 2012

Whether it’s in the delivery of state-of-the-art smart phones or innovative health care, design thinking is an increasingly critical element for businesses and organizations in 2012. For David Dunne, Beedie School of Business Adjunct Senior Fellow, the intersection of design and business translates into major challenges and opportunities for managers, entrepreneurs and other leaders. Design thinking is defined as approaching management problems as designers approach design problems. Though it has been traditionally associated with product and service design, it also has important implications for management, something recognized increasingly by both academic research and the business press. Dunne, an award-winning management educator, author and consultant who is jointly appointed with the Rotman School of Management at the University of Toronto, joined Simon Fraser University earlier this year. He combines international experience as a senior executive with an outstanding record as an academic.

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Flash mobs don’t influence consumer spending

Sep 2, 2011

Contact: Philip Grant, philipstanleygrant@gmail.com, 604.779.3050 Derek Moscato, SFU Beedie, derek_moscato@sfu.ca, 778.782.5038 Dixon Tam, SFU PAMR, dixont@sfu.ca, 778.782.8742 Link to video: http://at.sfu.ca/ToZfer An operatic flash mob video from Spain convinced Simon Fraser University’s Philip Grant to try the same in Vancouver to gauge whether the phenomenon puts consumers in the mood to spend money.

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