 | Beedie School of Business NewsEnvironmentally friendly toothbrushes found to impact energy conservation. Read More... |
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 | Beedie School of Business NewsThe Beedie School of Business continues to build strong ties in international business education through the Bocconi Campus Abroad program. For three weeks in July a cohort of 29 students from the Università Commerciale Luigi Bocconi in Milan traveled to Vancouver to take a condensed course in marketing with a select number of Beedie students. The Bocconi Campus Abroad program has been active for nine years, with a different topic being co-taught by two Bocconi […] Read More... |
 | Beedie School of Business NewsWhen Ben Britton took the stage at the Hong Kong-Canada National Investment Pitch Competition on June 3 in Calgary, he presented with the confidence of a professional. He knew his product, he knew his market, and he knew he could sway the judges to hand him the $50,000 grand prize – which they did – along with the opportunity to meet investors in Hong Kong. Read More... |
 | Beedie School of Business NewsUndergraduate students at the Beedie School of Business are learning how to market the most valuable commodity of all: themselves. Read More... |
 | Beedie School of Business NewsSociety believes that those on social assistance – or “welfare” – should not be paying a premium to purchase ethical goods instead of cheaper alternatives, according to a new study from Simon Fraser University’s Beedie School of Business. Read More... |
 | Beedie School of Business NewsHands-on learning is increasingly a staple of business school education, with students expected to apply theory from the classroom to real-world situations. Read More... |
 | Beedie School of Business NewsThe increasing use of plus-sized models in advertising campaigns may be contributing to growing rates of obesity, a new study from Simon Fraser University’s Beedie School of Business suggests. Read More... |
 | Beedie School of Business NewsThe Beedie School of Business’ Speakers on Campus program this month celebrates one year of successfully connecting business education with real world industry experience. Read More... |
 | Beedie School of Business NewsAn innovative new partnership between SFU’s bookstore and a class of Beedie School of Business undergraduate students could point to a new direction in the future of university bookstores – as a laboratory for putting business education into action. Read More... |
 | Beedie School of Business NewsBeedie School of Business PhD candidate Karen Robson has received the Rising Star Award from the American Marketing Association (AMA) Consumer Behavior Special Interest Group – one of the largest special interest groups within the AMA. Read More... |
 | Beedie School of Business NewsA new case study by Beedie School of Business PhD candidate Stefanie Beninger and Associate Professor June Francis will enlighten students about the important issues surrounding the appropriation of First Nation’s imagery. Read More... |
 | Beedie School of Business NewsPrestigious doctoral scholarship benefits PhD students Stefanie Beninger and Karen RobsonJun 12, 2015As a leading research-focused school, the Beedie School of Business has a renowned PhD program. The program is so strong in fact, that it can currently boast two PhD students who are the recipients of a prestigious doctoral scholarship awarded by the Social Sciences and Humanities Research Council of Canada (SSHRC). Read More... |
 | Beedie School of Business NewsThe following article about research by Beedie School of Business assistant professor Brent McFerran was published by Business Insider on April 10, 2015. By Erin Brodwin, Business Insider. Read More... |
| Beedie School of Business NewsThe following article about research by Beedie School of Business assistant professor Brent McFerran was published in the Globe and Mail on January 26, 2015. Read More... |
 | Beedie School of Business NewsStudent’s concept of insoles that would store electricity when we walk snares berth in international design competition. Read More... |
 | Beedie School of Business NewsThree teams of undergraduate students from the Beedie School of Business have earned podium places at the prestigious Inter Collegiate Business Competition (ICBC), Canada’s oldest and longest running business case competition. Read More... |
 | Beedie School of Business NewsConsumers misled about cause of obesity: studyJan 13, 2015New research from Simon Fraser University’s Beedie School of Business indicates that food and drink manufacturers are contributing to the world’s growing obesity crisis through deceptive and confusing marketing. Read More... |
 | Beedie School of Business NewsBusiness in Vancouver Top 40 Under 40: Sarah LubikDec 09, 2014The following article was published in Business in Vancouver on December 9, 2014, and profiles BIV Top 40 Under 40 Award winner and Beedie School of Business lecturer in entrepreneurship and innovation Sarah Lubik. Read More... |
| Beedie School of Business NewsNew research from Simon Fraser University’s Beedie School of Business indicates that bias towards the effects of Affirmative Action (AA) exists in not only people opposed to it, but also in those who strongly endorse equality. Read More... |
 | Beedie School of Business NewsThe following article about Beedie School of Business professor Judy Zaichkowsy’s research was published by NBC News on July 21, 2014. Read More... |
 | Beedie School of Business NewsVancouver Province: Canada’s anti-spam law to put the squeeze on B.C. businesses electronic promotionJun 25, 2014The following is an excerpt from the full article published in the Vancouver Province on June 20, 2014, and features commentary from Beedie School of Business professor Leyland Pitt. Read More... |
 | Beedie School of Business NewsBeedie study finds dark side to rewarding ourselves with luxury goods. The following article was published by Canada.com on March 31, 2014. Read More... |
 | Beedie School of Business NewsStudent project helps land Juno nominationMar 16, 2014Beedie School of Business teachers have a reputation for innovative class assignments with an emphasis on experiential learning. One such group project in the Executive MBA in Aboriginal Business and Leadership has resulted in an outcome that will be familiar to those with an interest in music – a Juno Awards nomination. Read More... |
 | Beedie School of Business NewsSince launching its on-demand media streaming service in the US in 2007, Netflix has revolutionized the global entertainment industry. Recently named by Fast Company as one of the top five most innovative companies in the world, its annual revenues last year exceeded $4 billion. So how has it achieved its phenomenal success? Kelly Bennett, BBA alumnus, and Chief Marketing Officer at Netflix, detailed the company’s remarkable success story – and his own – in a […] Read More... |
 | Beedie School of Business NewsStudy focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […] Read More... |
 | Beedie School of Business NewsBeedie study investigates the “Entourage Effect”Sep 05, 2013The following article was published by canada.com on August 28, 2013. The mensch connection: VIPs feel more status when sharing perks with their friends. If a velvet rope lifts in your honour, but none of your friends are there to see it, does your ego still get a boost? Canadian researchers investigated “the entourage effect” to determine whether a VIP’s experience of status changes in the presence of accompanying guests. Although reward-sharing should weaken the […] Read More... |
 | Beedie School of Business NewsBeedie graduate in running for Best Job in the WorldMay 07, 2013Beedie School of Business alumna Salina Siu has been given an opportunity all graduates seek – the chance to land her dream job. Siu is one of 150 people selected from over 600,000 applicants to advance to the second round of Tourism Australia’s The Best Jobs in the World competition. With six positions available, Siu is the only Canadian to make the 25-person shortlist for the Chief Funster position. The Chief Funster position is based […] Read More... |
 | Beedie School of Business NewsHow MBAs can help snowmobilers avoid avalanchesMar 08, 2013The following article was published by The Globe and Mail on March 8, 2013. By David Dunne, Adjunct Senior Fellow at Simon Fraser University’s Beedie School of Business. On the afternoon of March 6, 2012, five men drove their snowmobiles to Grizzly Lake, in the Powder Mountain area south of Whistler, B.C. The weather was clear, fresh and calm, and the snow-covered mountains spread invitingly before them. Though there had been some avalanches in the […] Read More... |
 | Beedie School of Business NewsThe following article was published by the Vancouver Sun on November 24, 2012. BY GILLIAN SHAW, VANCOUVER SUN For some, inventing is easier than selling Mitacs Accelerate program is a national partnership that aims to develop Canada’s next generation of innovators Michael Gilbert is waging a war on bedbugs. And he’s winning. The president and chief scientific officer of the British Columbia biotech start-up SemiosBio has figured out how to keep the pesky parasites at […] Read More... |
 | Beedie School of Business News“Be More” campaign set to inspire Beedie BBAsOct 01, 2012A new campaign launches today at Simon Fraser University’s Beedie School of Business aimed at encouraging students to make the most of their student life. The campaign challenges students to get more from the opportunities available to them both inside and outside the classroom – to be engaging, to be exceptional, and ultimately, to “Be More”. The Be More campaign aims to encourage students to seek out opportunities throughout their undergraduate degree to strengthen their […] Read More... |
 | Beedie School of Business NewsBeedie hosts HootSuite CEO Ryan HolmesSep 27, 2012Ryan Holmes, founder and CEO of social media management system HootSuite, sat in front of a live audience at Simon Fraser University’s Beedie School of Business on September 27 to share his experience as head of one of Canada’s largest tech start-ups. The event was part of the Beedie School of Business’ partnership with prominent Vancouver radio station CKNW, which sees SFU’s downtown Vancouver campus play host to “The Chief Executives”, a series of live […] Read More... |
 | Beedie School of Business NewsWhether it’s in the delivery of state-of-the-art smart phones or innovative health care, design thinking is an increasingly critical element for businesses and organizations in 2012. For David Dunne, Beedie School of Business Adjunct Senior Fellow, the intersection of design and business translates into major challenges and opportunities for managers, entrepreneurs and other leaders. Design thinking is defined as approaching management problems as designers approach design problems. Though it has been traditionally associated with product and service design, it also has important implications for management, something recognized increasingly by both academic research and the business press. Dunne, an award-winning management educator, author and consultant who is jointly appointed with the Rotman School of Management at the University of Toronto, joined Simon Fraser University earlier this year. He combines international experience as a senior executive with an outstanding record as an academic. Read More... |
 | Beedie School of Business NewsForbes: Ambush Marketing – 7 Lessons from Beedie Professors To Win Promotional Gold At London OlympicsJun 18, 2012The following article was published by Forbes on June 14, 2012. Former Intel CEO Andy Grove claimed that only the paranoid survive. So should the mighty Olympic Committee watch out for the villagers in the picturesque village of Wye, 35 minutes from the site of the upcoming London Olympics? Undetered by the heavy-handed restrictions that prevent UK citizens from using the Olympic logo to celebrate the world’s largest sporting event, the local church group has just staged […] Read More... |
| Beedie School of Business NewsAs the Miami Heat professional basketball team duels with the Oklahoma City Heat Thunder in the NBA Finals for the league’s biggest prize, new academic research from SFU’s Beedie School of Business is putting the spotlight on the business thinking that brought the Miami team together. Two-time NBA Most Valuable Player Lebron James’ decision to play with a higher-profile Heat team and all-star teammates shows sound marketing and career-management acumen, according to the newly-published article focused on the evolution and importance of star status for today’s professional athletes. In order to maximize their earnings and endorsements, today’s celebrity athletes — from James to David Beckham to Peyton Manning — need to be mindful of the evolution of their star status. That in turn has major implications for the teams they choose to play for, and the teams they turn down or leave behind. So what makes a star shine even brighter in the world of pro sports? It’s a combination of not only personal performances and team records, but also includes the markets that athletes play in and the star calibre of the athletes they compete with. The study, “Investigating the evolution of star status in professional team sports,” describes the rise and fall of celebrated athletes using data from the National Basketball Association (NBA) from 1987 to 2008. Read More... |
 | Beedie School of Business NewsUndergrads help market a sustainable SFU campusMay 01, 2012A group of Beedie School of Business undergraduate students have been using SustainableSFU as a model to develop their business plan writing skills – and planning a more sustainable campus in the process. In his class focused on ethics in marketing, Beedie School of Business PhD student and lecturer Todd Green set for his students the task of drafting marketing plans based on a real-life, non-profit organization that operates on SFU’s Burnaby campus. After the […] Read More... |
 | Beedie School of Business NewsAcademic award toasts SFU branding researchApr 28, 2012New marketing research from SFU professor Leyland Pitt, focused on the relationship between luxury wine branding and social media, has been awarded the Outstanding Paper prize for 2012 by the Emerald Literati Network. The article, entitled “Luxury wine brand visibility in social media: An exploratory study” and published in International Journal of Wine Business Research, garnered the top billing as part of the Literati Network Awards for Excellence 2012. Read More... |
 | Beedie School of Business NewsThe following article was submitted by Beedie School of Business graduate Esther Chang: As you learn in any introduction to economics course, life has a lot of tradeoffs. So if your goals are to travel around the world to get a deeper appreciation of life and culture, you will most likely have to trade off a lot time from developing your career. By participating in an international internship with AIESEC, however, you can make the […] Read More... |
 | Beedie School of Business NewsPro athletes bolster star status through team selection, teammates and career evolution: StudyJan 17, 2012So what makes a star shine even brighter in the world of pro sports? It’s a combination of not only personal performances and team records, but also includes the markets that athletes play in and the star calibre of the athletes they compete with. The study, “Investigating the evolution of star status in professional team sports,” describes the rise and fall of celebrated athletes using data from the National Basketball Association (NBA) from 1987 to 2008. Published in the International Journal of Research in Marketing, it was authored by professors Yupin Yang of the Beedie School of Business at Simon Fraser University in Vancouver and Mengze Shi from the Rotman School of Management at the University of Toronto. Read More... |
 | Beedie School of Business NewsLast week, when Cervenko was invited by a friend to a private “Cocktails with the Canucks” function in downtown Vancouver, she hastily grabbed her playoff towel on her way out the door not knowing what to expect of the event. In the back of her mind, she had big plans for the white space on the towel. A Simon Fraser University MBA student, Cervenko needed some star power for a social media project. The assignment: partner with a local non-profit and create a social media strategy with the objective of raising financial support or awareness for this organization. Cervenko and her group chose The Dugout — a drop-in centre on Vancouver’s Downtown Eastside that hosts one of the longest-running Alcoholics Anonymous programs in Vancouver. “The reason I thought about The Dugout was because in the 1970s and ’80s it would stay open late so that their clients could have a warm and safe place to watch the Canucks games,” says Cervenko. “But because of a lack of funding they don’t have the resources to stay open late anymore.” Read More... |
 | Beedie School of Business NewsThat was the case for the Beedie School. A team of five SFU computer science and business students created Beedie’s app as a 13-week project for an interdisciplinary course, “Foundations of Innovation” in 2010. Jan Kietzmann, who teaches the course, planned to make iPhone app design a general focus for the course. But he says it was a “natural progression” to shift the focus to creating a Beedie School app. The team was guided in the project by Kietzmann; Moscato; Dan Shapiro, the dean; and Andrew Gemino, associate dean of undergraduate programs and associate professor of management information systems. After the course ended, Moscato continued to work with the students to perfect the app before its release five months later in spring 2011. “Although the project was introduced to the students from ‘up top,’ the students really loved the idea and took it upon themselves to identify where and how an app could help improve their lives as students,” says Kietzmann. The students decided that the Beedie School app should be an information hub. They wanted it to integrate the school’s Twitter and Facebook feeds with links to announcements about current research from school faculty and graduate students, says Justin Lee, a member of the student team. Read More... |
 | Beedie School of Business NewsBeedie research shows freefall of Italy’s national brand linked to exploits of outgoing PM Silvio BerlusconiNov 09, 2011In the wake of the announcement from Italian Prime Minister Silvio Berlusconi that he will be stepping down from his post, recent Beedie School of Business research points to his exploits as having a major impact on the image and reputation of his country. As national brands go, it has historically been hard to beat that of Italy’s. The country is renowned for its rich cultural life, one that attracts tourists, investors and migrants from […] Read More... |
| Beedie School of Business NewsSince its launch in 2010, the Apple iPad has garnered a global reputation for being among the most innovative consumer technology products. According to a new study from Simon Fraser University’s Beedie School of Business, however, that reputation is equally deserved in business – especially as firms leverage the popular tablet and others like it to improve operations and boost sales or customer service. The recent study, entitled “Deciding When to Use Tablets for Business Applications”, published in the most recent issue of MIS Quarterly Executive, is authored by professors Leyland Pitt from SFU and Pierre Berthon of Bentley University, with Beedie School of Business graduate student Karen Robson. Read More... |
 | Beedie School of Business NewsA case study from SFU’s Beedie of Business, focused on the long-term business viability of a colourful Twitter success story, has been awarded a top prize at one of Europe’s most noteworthy marketing academic events. The case study entitled “Marketing S#*t My Dad Says” – authored by Beedie School of Business marketing professor Leyland Pitt, Beedie PhD student Adam Mills, and Phuong Nguyen, Jia-Rong Wu and Aschwin van Alphen-Sato of the Rotterdam School of Management, won the Best Case Study award at the 2011 annual Academy of Marketing Conference at the University of Liverpool in the United Kingdom this past July. Read More... |
 | Beedie School of Business NewsUndergraduate students from SFU’s Beedie School of Business and Italy’s Università Bocconi from the fashion capital of Milan joined forces to engage with iconic Canadian retailer Holt Renfrew on July 20. Holt’s, as it is often referred to as, is a chain of high-end department stores located across Canada. The chain was founded in 1837 in Quebec City. Read More... |
 | Beedie School of Business NewsContext, it turns out, is everything when it comes to politicians’ sex scandals and the impact of editorial cartoons that reflect the public’s reaction to them. A recent study from Simon Fraser University shows that political cartoons – pervasive in newspapers and increasingly social media channels such as blogs and YouTube – serve as a reflection of public sentiment in the wake of such scandals. They can be a valuable source of information to those who direct and manage individual political brands and guide their campaigns and careers. As a gauge of public reaction, they are for better or worse influenced by the unique circumstances of each scandal. Read More... |