News

Businesses can benefit by using “gamification” techniques: study

Jul 21, 2015

New research from Simon Fraser University’s Beedie School of Business reveals that businesses could benefit from unprecedented levels of consumer and employee engagement by turning traditional processes into game-like experiences.

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Ian McCarthy: Understanding the principles and value of Gamification

Apr 2, 2015

The rapid emergence of gamification as a viable business tool has seen some astounding successes in recent years – including innovative marketing campaigns for hip-hop moguls, airline frequent flyer programs, and sticker albums for global sporting events.

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