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Flash Mobs in retail environment impact consumer experience, but not willingness to pay: Beedie study

Jul 27, 2011

by Jevta Lukic As six professional opera singers erupted in a surprise performance at Vancouver’s Granville Island Market last June – a scene akin to the Flash Mob viral videos that are so popular on YouTube – researchers from the Beedie School of Business were quietly deconstructing the scene as part of a wider academic study. The field experiment was organized by Philip Grant, an operatic tenor and then-MBA student at SFU’s Beedie School of […]

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