News

Beedie recognized in list of Canada’s top ten MBA programs

Oct 31, 2013

MBA programs at the Beedie School of Business have been recognized in a new ranking of the top ten MBA programs across Canada. The Canadian Business MBA rankings focus on programs that provide students with value for money. They identify programs providing good classroom experiences that do not remove participants from the workforce for an extended period, while also producing an increase in salary in comparison to tuition. The Beedie School of Business was recognized […]

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Information-management the key skill for today’s grads

Feb 15, 2013

The following article was published by The Vancouver Sun on February 14, 2013 Modern technology means workers must learn to cope — and thrive — under an an avalanche of data coming from all sides By Vivian Luk, Special to The Sun    The working world as we know it is changing fast. And the graduates of today better be prepared for it. Graham Dodd knows that just by watching his children do their homework […]

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First Nations trip a transformational experience for SFU MBAs

Aug 9, 2012

This past April, five of them, along with SFU MBA alumnus Lerato Chondoma and MBA Academic Director Dave Hannah, explored and engaged Vancouver Island Indigenous communities in the context of not only business development, but also their traditions, beliefs and customs. The group set off on April 23 to visit Nuu-chah-nulth communities on Vancouver Island – including Tseshaht, Ucluelet and Ahousaht – over the course of six days. The latter First Nation is the largest Nuu-chah-nulth Nation and home to Shawn Atleo, recently re-elected as national leader of Canada’s Assembly of First Nations. During the excursion, the students visited a myriad of leading Indigenous entrepreneurs, small- and medium-sized businesses and government agencies. These included Nuu chah nulth Economic Development Corp., First Nations Wildcrafters, Ucluth Development Corp., Iisaak Forest Resources, Tseshaht Market, White Raven Consulting and Les Sam Construction. They also met First Nations leaders, including Michelle Corfield, an Executive in Residence at the Beedie School of Business and Chair of the Legislature at Ucluelet First Nation and Trevor Jones, CEO of Ucluelet Economic Development.

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MBAs tackle digital marketing for social good

Dec 15, 2011

Students in SFU’s Full-Time MBA program at the Beedie School of Business have garnered real-world marketing lessons that have taken them from social agencies in Vancouver’s Downtown Eastside to a hospice society in Pitt Meadows to a seniors wellness centre in North Vancouver. In the process of helping these groups raise awareness or operating funds, they have enjoyed early-stage support from the likes of celebrated author Margaret Atwood and Vancouver hockey star Roberto Luongo. The community interactions are part of the marketing class Business 702, taught by SFU marketing professor Leyland Pitt. Within the class, students are challenged to strategically design a social media marketing program for not-for-profit organizations in Metro Vancouver. By working outside of the classroom with social agencies and community groups, the students have been able to broaden their perspective around business and society – and further integrate social entrepreneurship and sustainability into their marketing coursework.

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