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AIB 2014 Annual Meeting: How do MNEs overcome distrust and build legitimacy in host countries?
Jun 24, 2014
Foreign direct investment (FDI), particularly that from emerging markets such as China, has rocketed in recent years. Almost ten years ago Chinese outward investment was negligible, yet last year over $100 billion was invested. Yet with much distrust existing in the countries that are the beneficiaries of the investment, MNEs are increasingly looking to take action in order to get stakeholders onside.More...