News

Businesses can benefit by using “gamification” techniques: study

Jul 21, 2015

New research from Simon Fraser University’s Beedie School of Business reveals that businesses could benefit from unprecedented levels of consumer and employee engagement by turning traditional processes into game-like experiences.

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Ian McCarthy: Understanding the principles and value of Gamification

Apr 2, 2015

The rapid emergence of gamification as a viable business tool has seen some astounding successes in recent years – including innovative marketing campaigns for hip-hop moguls, airline frequent flyer programs, and sticker albums for global sporting events.

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AIB 2014 Annual Meeting: The war for talent

Jun 25, 2014

Attracting and retaining talent has forever been an issue for organizations, yet new research suggests the competition to attract talent will reach unprecedented levels in the near future.

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WestJet head talks effective employee engagement: CEO Series

Apr 25, 2013

The spring series of CKNW 980’s “The Chief Executives” continued with Gregg Saretsky, President and CEO of Canadian airline WestJet, sharing his vision for employee engagement with CKNW host Bill Good in front of a live audience at the Segal Graduate School. The event was part of an ongoing partnership between the Beedie School of Business and prominent Vancouver radio station CKNW News Talk 980 to bring leadership and business insights from some of Canada’s […]

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