News

Real-world problem-solving skills showcased in annual competitions

Jul 19, 2024

The annual PEAK and ELITE case competitions took place this summer at SFU Beedie. The events showcased the talent, critical thinking, and dedication of 166 participants who competed in front of a panel of judges. Both competitions are organized by SFU Beedie’s Office of Student Experiences (OSE) to challenge students with real world business problems they must solve within a limited time. The competitions present hands-on opportunities for participants to strengthen their analytical, problem solving […]

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Student-led Axis Consulting demonstrates its value with first-ever paid project

Mar 28, 2024

SFU’s undergraduate student-led Axis Consulting has completed its first-ever paid contract. The milestone client, Green North Energy, is a Finland-based green energy development company. “Axis Consulting teams usually complete pro bono work for nonprofits. I arranged this project so the team could experience the challenge and higher expectations of working for a paying client,” explains Simon Ford , SFU Beedie senior lecturer and Axis faculty advisor. Over its history Axis Consulting has completed more than […]

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Inspiring the Transformative Synergy of Entrepreneurship: Opportunity Fest 2023

Dec 8, 2023

The entrepreneurial spirit continues to thrive at Simon Fraser University, as seen at Opportunity Fest, which brought over 250 community members together on November 23, 2023 at SFU’s Surrey campus. SFU’s largest showcase of student entrepreneurial projects is hosted annually by Beedie School of Business’ Charles Chang Institute for Entrepreneurship. This year  it was held in-person for the first time since 2019, filling the SFU-Surrey mezzanine to capacity in celebration of interdisciplinary and intergenerational innovation. […]

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BBA alumnus expands marketing horizons with global perspective

Sep 28, 2023

Embarking on her academic journey in the fall of 2017, Naomi Crich recounts her transformation from a wide-eyed first-year student to a well-rounded marketing alumnus graduating this October. From participating in SFU Beedie LAUNCH to being a member of Beedie Protégé, SFU JDC West, LAUNCH leader, and exchange student, Crich has taken her SFU Beedie experience to the fullest—culminating in an internship at Adidas’s global HQ in Germany and living abroad for a year. “I […]

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SFU MOT MBA students help Harbour Air’s ePlane project take flight

Aug 31, 2023

A team from SFU Beedie’s Management of Technology (MOT) MBA program is playing a pivotal role in developing the world’s first fully electric commercial aircraft by recently completing an industry consulting project with Harbour Air Seaplanes. Starting in early May 2023, the students delved into the business case for ePlanes to analyze the potential market, regulatory environment, and strategic directives necessary for the ePlane project to realize the HAAS (Harbour Air Aerospace Services) electrification vision. […]

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Fostering student engagement at the 2023 PEAK and ELITE case competitions

Aug 15, 2023

In a show of talent, dedication, and hard work, the annual PEAK and ELITE case competitions took place this summer at SFU Beedie. The events showcased 130 participants who gathered at SFU’s Vancouver campus to compete in the challenges. Both competitions are organized by SFU Beedie’s Student Engagement and Development Office (SEDO) and challenge students with real world business problems that they must solve within a limited time and present an opportunity to learn and […]

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BBA grad’s diverse experience lands her prestigious consulting role at Accenture

Mar 30, 2023

Napassorn (Nappy) Limapichat wasn’t sure what she wanted to do after graduation, but she knew that she wanted to try different things and explore multiple industries. This led her to participate in SFU Beedie’s Management Consulting Career Preparation (MCCP) Program, which ultimately landed her a position at Accenture. In 2017, she was named to the Surrey’s Board of Trade’s Top 25 Under 25 list. Now, as a senior analyst in management consulting at Accenture, Limapichat […]

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SFU Beedie celebrates 20th anniversary of CaseIT international MIS case competition

Mar 21, 2023

In February 2023, SFU’s Beedie School of Business celebrated the 20th anniversary of the CaseIT international MIS case competition. This annual event brings some of the world’s top undergraduate business students to Vancouver to compete in a challenging week-long case competition that tests their analytical and presentation skills. This year’s competition was particularly special, as it marked two decades since the first CaseIT competition was held at SFU Beedie. Over the years, CaseIT has become […]

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Student experience in organizing case competitions builds path to managing NASA projects for BBA grad

Jan 11, 2023

On day one of her university experience at SFU Beedie, Tiffany Fong felt a little lost. There weren’t many people she knew from high school. She was even considering skipping out on LAUNCH, SFU Beedie’s event for new undergraduate students. But Fong was persuaded to attend, and her experience at LAUNCH launched a lifelong love of event logistics and project management—a passion that would go on to serve her in her career. After LAUNCH, Fong […]

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PEAK and ELITE case competitions promote experiential learning

Aug 25, 2022

This summer, students from SFU’s Beedie School of Business applied their skills and knowledge to real-world business problems at the annual PEAK and ELITE case competitions. The PEAK and ELITE case competitions are internally organized and designed to introduce students to the case competition experience. These competitions challenge students with real world business problems that they must solve within a limited time and present an opportunity to learn and strengthen their analytical, problem solving and […]

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