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Flash mobs don’t influence consumer spending

Sep 2, 2011

Contact: Philip Grant, philipstanleygrant@gmail.com, 604.779.3050 Derek Moscato, SFU Beedie, derek_moscato@sfu.ca, 778.782.5038 Dixon Tam, SFU PAMR, dixont@sfu.ca, 778.782.8742 Link to video: http://at.sfu.ca/ToZfer An operatic flash mob video from Spain convinced Simon Fraser University’s Philip Grant to try the same in Vancouver to gauge whether the phenomenon puts consumers in the mood to spend money.

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Flash Mobs in retail environment impact consumer experience, but not willingness to pay: Beedie study

Jul 27, 2011

by Jevta Lukic As six professional opera singers erupted in a surprise performance at Vancouver’s Granville Island Market last June – a scene akin to the Flash Mob viral videos that are so popular on YouTube – researchers from the Beedie School of Business were quietly deconstructing the scene as part of a wider academic study. The field experiment was organized by Philip Grant, an operatic tenor and then-MBA student at SFU’s Beedie School of […]

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