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Students weave web to promote community engagement

Mar 24, 2013

A group of Beedie School of Business MBA students weaved a web of yarn in a guerilla marketing campaign to raise awareness for isolated seniors and older adults who live alone and find themselves disconnected from the community. The web was part of a wider project that required the students to design a social media strategy for a local nonprofit organization as part of their marketing and management information systems classes. The group, consisting of […]

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