News
Gamification
Businesses can benefit by using “gamification” techniques: study
Jul 21, 2015
New research from Simon Fraser University’s Beedie School of Business reveals that businesses could benefit from unprecedented levels of consumer and employee engagement by turning traditional processes into game-like experiences.More...
Ian McCarthy: Understanding the principles and value of Gamification
Apr 2, 2015
The rapid emergence of gamification as a viable business tool has seen some astounding successes in recent years – including innovative marketing campaigns for hip-hop moguls, airline frequent flyer programs, and sticker albums for global sporting events.More...