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Students engage community with social media

Apr 5, 2012

A course that was launched less than a year ago at SFU’s Beedie School of Business has provided students with unprecedented focus on analyzing and optimizing the value of social media for organizations and businesses. Through community-building projects, undergrad students applied the social media lessons of the course to new and established not-for-profits and social agencies on a wide range of issues, from life-saving transplants to disability in sport. The course, Social Media & Business, was taught at SFU's Surrey campus by assistant professor Jan Kietzmann and instructor Ashish Gurung. Students used Facebook and the Twitter hashtag #BUS450 to engage with each other and their teachers, and to collaborate on assigned projects and readings. Throughout the semester, Kietmann and Gurung invited industry thoughts leaders, entrepreneurs and businesses to share their insights and expertise in social media.

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