News

BBA alumnus expands marketing horizons with global perspective

Sep 28, 2023

Embarking on her academic journey in the fall of 2017, Naomi Crich recounts her transformation from a wide-eyed first-year student to a well-rounded marketing alumnus graduating this October. From participating in SFU Beedie LAUNCH to being a member of Beedie Protégé, SFU JDC West, LAUNCH leader, and exchange student, Crich has taken her SFU Beedie experience to the fullest—culminating in an internship at Adidas’s global HQ in Germany and living abroad for a year. “I […]

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Bocconi Campus Abroad program builds cross-cultural connections

Aug 2, 2016

The Beedie School of Business continues to build strong ties in international business education through the Bocconi Campus Abroad program. For three weeks in July a cohort of 29 students from the Università Commerciale Luigi Bocconi in Milan traveled to Vancouver to take a condensed course in marketing with a select number of Beedie students. The Bocconi Campus Abroad program has been active for nine years, with a different topic being co-taught by two Bocconi […]

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Italian fashion students learn what it means to be a Canadian

Jul 31, 2012

Business students from Italy spent July in Vancouver as part of a unique collaboration between SFU’s Beedie School of Business and the Università Bocconi – and were given a crash course in Canadian culture as part of their visit. The visiting students from Bocconi, located in the fashion capital of Italy, Milan, and regarded as Italy’s top business and economics school, were paired with SFU students from the “Business 492: Management of Fashion Companies,” class […]

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Emily Chen parlays global exchange into Tsinghua Cup victory and prestigious internship

Jun 11, 2012

A Beedie School of Business undergraduate student has won a prestigious Chinese case competition while on exchange at Tsinghua University in Beijing – flying the flag for Simon Fraser University in the process. BBA fourth year student Emily Chen was a member of the team which placed first in the Tsinghua Cup Case Competition on May 27. Their presentation earned them the top spot out of a field of 32 teams. Chen and her three teammates were […]

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