News
Kirk Plangger
Beedie social media research scores twice in ScienceDirect’s Top 25 Hottest Articles
Feb 19, 2013
The latest ScienceDirect ranking of business, management and accounting research sees Simon Fraser University’s Beedie School of Business leading the field in social media research. The ranking lists the 25 Hottest Articles in business, management and accounting, and includes two research articles from Beedie School of Business faculty, both of which focus on the topic of social media. Ranked in the top three three in the list is the article, “Social Media? Get Serious! Understanding […]More...
Beedie PhDs lead the field at Academy of Marketing Science conference in Atlanta
Sep 5, 2012
Four PhD students from the Beedie School of Business played prominent roles at a prestigious Marketing Science conference held in Atlanta, Georgia recently. Current Beedie PhD students Adam Mills and Kirk Plangger were joined by Beedie PhD alumni Anjali Bal and Colin Campbell at the Academy of Marketing Science (AMS) Cultural Perspectives in Marketing Conference. The conference ran from August 28 to September 1, with a theme of Thriving in a New World Economy. The […]More...
Beedie research shows freefall of Italy’s national brand linked to exploits of outgoing PM Silvio Berlusconi
Nov 9, 2011
In the wake of the announcement from Italian Prime Minister Silvio Berlusconi that he will be stepping down from his post, recent Beedie School of Business research points to his exploits as having a major impact on the image and reputation of his country. As national brands go, it has historically been hard to beat that of Italy’s. The country is renowned for its rich cultural life, one that attracts tourists, investors and migrants from […]More...