News

Vancouver Province: Canada’s anti-spam law to put the squeeze on B.C. businesses electronic promotion

Jun 25, 2014

The following is an excerpt from the full article published in the Vancouver Province on June 20, 2014, and features commentary from Beedie School of Business professor Leyland Pitt.

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Anthony Chan – TD Canada Trust Distinguished Teaching Award winner 2013

Aug 23, 2013

Anthony Chan’s long-term affiliation with the Beedie School of Business has given him a unique insight into the needs of the students – one that not only benefits those he teaches, but as the winner of the TD Canada Trust Distinguished Teaching Award for 2013, has undoubtedly benefited him too. Chan, a lecturer in Beedie’s Management Information Systems (MIS) area, actually studied for his undergraduate degree at Simon Fraser, where he majored in MIS. After […]

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Beedie social media research scores twice in ScienceDirect’s Top 25 Hottest Articles

Feb 19, 2013

The latest ScienceDirect ranking of business, management and accounting research sees Simon Fraser University’s Beedie School of Business leading the field in social media research. The ranking lists the 25 Hottest Articles in business, management and accounting, and includes two research articles from Beedie School of Business faculty, both of which focus on the topic of social media. Ranked in the top three three in the list is the article, “Social Media? Get Serious! Understanding […]

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Teaching and Learning Luncheon delivers best practices for business and management educators

Dec 21, 2012

A teaching forum hosted by the Beedie School of Business this past fall for faculty demonstrated once again why Beedie is recognized as one of Canada’s leading institutions not only in the realm of academic research but also for teaching and learning. Held on November 2, 2012, the second annual Teaching and Learning Luncheon offered the school’s faculty members an opportunity to come together in a supportive and collegial environment to engage in learning and […]

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Forbes: Ambush Marketing – 7 Lessons from Beedie Professors To Win Promotional Gold At London Olympics

Jun 18, 2012

The following article was published by Forbes on June 14, 2012. Former Intel CEO Andy Grove claimed that only the paranoid survive. So should the mighty Olympic Committee watch out for the villagers in the picturesque village of Wye, 35 minutes from the site of the upcoming London Olympics? Undetered by the heavy-handed restrictions that prevent UK citizens from using the Olympic logo to celebrate the world’s largest sporting event, the local church group has just staged […]

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Beedie School of Business maintains top Klout score

Jun 7, 2012

For the second year in a row, SFU’s Beedie School of Business is enjoying some serious Klout on social media. Tweeting since early 2010, Simon Fraser University’s business school (@SFUBeedie) has been rated as the most influential Canadian business school by a prominent social media metric known as Klout. The metric website measures influence by using data from selected media channels, such as Twitter followers and unique mentions and Facebook comments and likes. With a Klout […]

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London Summer Games sponsors risk loss to ambush marketers: Beedie study

Jun 5, 2012

On the eve of London's Summer Olympic Games, a business study from Simon Fraser University shows that the persistent effectiveness of ambush marketers leaves Olympic sponsors and those of other major sporting events particularly vulnerable – costing them not only their financial investment, but ultimately their customers. Professors Leyland Pitt and Michael Parent from SFU’s Beedie School of Business examined data from the 2008 “Li Ning affair”, which saw Olympic sponsor Adidas ambushed by lesser-known Chinese sportswear company Li Ning at the Beijing Summer Olympics.

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MBAs tackle digital marketing for social good

Dec 15, 2011

Students in SFU’s Full-Time MBA program at the Beedie School of Business have garnered real-world marketing lessons that have taken them from social agencies in Vancouver’s Downtown Eastside to a hospice society in Pitt Meadows to a seniors wellness centre in North Vancouver. In the process of helping these groups raise awareness or operating funds, they have enjoyed early-stage support from the likes of celebrated author Margaret Atwood and Vancouver hockey star Roberto Luongo. The community interactions are part of the marketing class Business 702, taught by SFU marketing professor Leyland Pitt. Within the class, students are challenged to strategically design a social media marketing program for not-for-profit organizations in Metro Vancouver. By working outside of the classroom with social agencies and community groups, the students have been able to broaden their perspective around business and society – and further integrate social entrepreneurship and sustainability into their marketing coursework.

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SFU study wins “Best Case Study Award” at Academy of Marketing Conference

Aug 17, 2011

A case study from SFU’s Beedie of Business, focused on the long-term business viability of a colourful Twitter success story, has been awarded a top prize at one of Europe’s most noteworthy marketing academic events. The case study entitled "Marketing S#*t My Dad Says" – authored by Beedie School of Business marketing professor Leyland Pitt, Beedie PhD student Adam Mills, and Phuong Nguyen, Jia-Rong Wu and Aschwin van Alphen-Sato of the Rotterdam School of Management, won the Best Case Study award at the 2011 annual Academy of Marketing Conference at the University of Liverpool in the United Kingdom this past July.

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