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Olympics
Beedie Olympics brings home gold for SFU community and Right to Play
Jul 20, 2012
The inaugural Beedie Olympics that took place on July 7 at the Burnaby Campus of Simon Fraser University represented a first-ever student engagement initiative aimed to strengthen the Beedie community through the power of sport, as well as to raise money for the international humanitarian organization Right to Play.More...
Beedie Olympics delivers SFU spirit and funds for Right to Play
Jun 22, 2012
BURNABY, BC– As the world gears up for the forthcoming London Summer Games, a new Olympics tradition is also coming to SFU’s Beedie School of Business. The Beedie Olympics is a new student engagement initiative aimed to strengthen the Beedie community – and raise money for the global sporting charity Right to Play. The unique on-campus event will be the first of its kind to bring together faculty, alumni, and undergraduates through friendly competition. Through […]More...
Forbes: Ambush Marketing – 7 Lessons from Beedie Professors To Win Promotional Gold At London Olympics
Jun 18, 2012
The following article was published by Forbes on June 14, 2012. Former Intel CEO Andy Grove claimed that only the paranoid survive. So should the mighty Olympic Committee watch out for the villagers in the picturesque village of Wye, 35 minutes from the site of the upcoming London Olympics? Undetered by the heavy-handed restrictions that prevent UK citizens from using the Olympic logo to celebrate the world’s largest sporting event, the local church group has just staged […]More...
London Summer Games sponsors risk loss to ambush marketers: Beedie study
Jun 5, 2012
On the eve of London's Summer Olympic Games, a business study from Simon Fraser University shows that the persistent effectiveness of ambush marketers leaves Olympic sponsors and those of other major sporting events particularly vulnerable – costing them not only their financial investment, but ultimately their customers. Professors Leyland Pitt and Michael Parent from SFU’s Beedie School of Business examined data from the 2008 “Li Ning affair”, which saw Olympic sponsor Adidas ambushed by lesser-known Chinese sportswear company Li Ning at the Beijing Summer Olympics.More...