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Netflix CMO Kelly Bennett on revolutionizing the entertainment industry

Feb 17, 2014

Since launching its on-demand media streaming service in the US in 2007, Netflix has revolutionized the global entertainment industry. Recently named by Fast Company as one of the top five most innovative companies in the world, its annual revenues last year exceeded $4 billion. So how has it achieved its phenomenal success? Kelly Bennett, BBA alumnus, and Chief Marketing Officer at Netflix, detailed the company’s remarkable success story – and his own – in a […]

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Up in the clouds

Dec 13, 2012

Beedie School of Business alumnus Howie Wu on remote network storage shaping business innovation. It’s no secret that cloud computing is fast becoming an increasingly important part of our everyday lives. From local data storage which backs up smartphone photos to virtual assistants such as Apple’s voice-activated iPhone app Siri, cloud computing has integrated itself almost seamlessly into the public’s conscience. Yet the benefits offered by cloud computing to businesses are just as numerous. According […]

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