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Silvio Berlusconi
Beedie research shows freefall of Italy’s national brand linked to exploits of outgoing PM Silvio Berlusconi
Nov 9, 2011
In the wake of the announcement from Italian Prime Minister Silvio Berlusconi that he will be stepping down from his post, recent Beedie School of Business research points to his exploits as having a major impact on the image and reputation of his country. As national brands go, it has historically been hard to beat that of Italy’s. The country is renowned for its rich cultural life, one that attracts tourists, investors and migrants from […]More...