Advisors' Corner
Netting Value from Newsletters
56 unread emails — on a slow day. 15% is important. 45% is probably spam 40% are items you often do not read: threads looping you in, press releases about your company, newsletters... but waaait! What if those newsletters could teach you something new each day?
We’ve compiled a list of some of our favourite newsletters, from business and politics, to tech and the arts, for your perusal:
To keep you up to date with the most pressing business and political news of the day:
..................................... | Finimize provides non-finance-oriented folk an outlet for easily understanding financial news. Each story is broken into three parts: “What’s Going On Here?”, “What Does This Mean?”, and “Why Should I Care?”. Finimize helps people understand investing, and how current events affect a company’s financials. |
Designed to go with your morning coffee, Morning Brew is a clear and concise daily business briefing, diving into areas like retail, energy, and entertainment. For the financially-minded, newsletters also include summaries of the stock markets, and a calendar of important global events coming up. | |
Looking for something a more trendy? theSkimm is targeted at female millennials who want to stay updated. Decked out in a cheerful teal, theSkimm covers news, business, and life advice in a conversational manner. It also provides context for the events mentioned, so don’t worry if you haven’t been keeping up with the news! |
To help you understand your audience and market anything effectively:
Ever wonder what goes on in some of the world’s most creative minds? Think with Google is home to insights surrounding Google’s marketing and advertising tools, including YouTube. With content from industry experts, expect infographics on trends, campaign-boosting advice, and articles on ad effectiveness. | |
Of course, Facebook IQ has a newsletter covering all things advertising on Facebook and Instagram. Discover insights on consumer behavior, measuring results, and reports on all things customer-related: even how modern parenting has changed and how that ties into advertising and technology. | |
Not looking to be an expert on Google or Facebook? Marketing Dive has got you covered. A newsletter you can read in 60 seconds every day, it focuses on marketing technology, advertising creative, social media, video marketing, analytics and measurement, and mobile marketing. |
To understand the world of emerging technologies, without being a techie:
...................................... | The Algorithm, published by MIT Technology Review, is focused on deciphering artificial intelligence and making it accessible to anyone. Delivered twice a week, newsletters include easily digestible news flashes on new developments, interesting research, and a deep dive into changing topics. They also offer some other great newsletters. |
Heard too much about AI lately? Look ahead with Azeem Azhar’s weekly The Exponential View, which focuses on exponential technologies and how they are shaping the future. Each newsletter covers different ground such as geopolitics, internet business, and energy transition. Azhar also hosts a Spotify podcast. | |
Short on time? TLDR provides a snapshot of the tech world each day: Big Tech & Startups, Science & Cutting Edge Technology, and Programming, Design & Data Science. Headers come with a timestamp of how long it takes to read the article. But of course, TLDR provides a TLDR so you don’t have to read the full story. |
To develop yourself both personally and professionally:
...................................... | Further your performance and potential. With tips on “health, wealth, and personal growth”, this weekly newsletter provides the facts without the fluff. It supports its statements with science-backed links that break down the decisions made by business owners. |
Hungry for something creative and spiritual? Maria Popova’s Sunday newsletter Brain Pickings is drawn from her “extended marginalia on the search for meaning across literature, science, art, philosophy, and the various other tentacles of human thought and feeling.” Get your culture fix with this curated collection. | |
If you are still searching for meaning, give Farnam Street a go. It is devoted to helping people develop an understanding of the world, make better decisions, and live a better life. It also addresses topics like mental models, decision-making, and learning. Bonus: this newsletter is run by former Canadian spy Shane Parrish. |
To help you find a fulfilling career:
..................................... | The Muse is home to actionable advice for job hunters, including company profiles, job search tips, and career advice. They also host Muse University, which are 7-day classes that help you develop yourself. Impress interviewers, get that position you’ve dreamed of, and brush up on your Excel skills here. |
For those always racing to be better, Fast Company has a number of daily and weekly newsletters you can choose from to boost your career development. Prepare for your dream job with articles about leadership, creativity, self-improvement, and more. | |
Stay equipped for the modern job hunt with Careerealism, which covers all aspects of the job hunt, including posts on finding happiness in your career. Find detailed LinkedIn tips and interview insights from big firms, all in one spot. |
Not all newsletters will be right for you, but find the right fit, and gain a valuable resource in your life. Happy reading!