Explore the dynamics of an MBA classroom in our MBA mini-classes at the SFU Beedie School of Business. Learn about the case method, class engagement, and collaborative learning that define the MBA experience. Gain valuable insights into how these elements enhance your understanding and application of business concepts. Join us to see firsthand what makes our MBA curriculum engaging and effective.

Event Details:

Date: Wednesday, November 20th, 2024

Time: 12 a.m. to 1:30 p.m. (Pacific Time)

Location: Online via Zoom (Zoom details will be sent prior to the event)

Register today to secure your spot! Find out your local time for the event.

Class Topic:

What is behind transforming a small family business, such as Bulgari in the 90s, into a profitable global brand? This mini-class will explore the strategic thinking that enables brands to maintain luxury status while achieving significant growth. You'll learn to balance managerial expertise and creativity to establish a standout market presence. Join us to redefine your view of the luxury business and learn how to carve a niche in the global marketplace.

Professor Luana Carcano

Dr. Carcano is a full-time lecturer at SFU Beedie and the academic director of the undergraduate business minor. She obtained her Ph.D. in Economics, Marketing and Communications from the IULM University in Milan, her BA and MA (with honour) from Bocconi University in Milan (major in International Strategy) and her specialized master's in International Business from ESADE in Barcelona (Spain). Her research areas are related to marketing, strategy, entrepreneurship, creativity, luxury fashion and design businesses.

Contact:

For inquiries or more information, please contact Rumbi Kabatebate at rkabateb@sfu.ca.