Brent McFerran

Assistant Professor, Marketing
BCom (University of Manitoba), PhD (University of British Columbia)

Segal Room: SGL 3265
Segal Phone: 778.782.5214
Surrey Room: SUR 5049
Surrey Phone: 778.782.3919

Email Address:


Brent McFerran's research examines social and interpersonal influences in consumer behavior. He examines how the presence and actions of other consumers affect the choices we make ourselves. In addition, his work examines how social identity shapes consumption. His research has been published in leading outlets in both marketing and psychology. He holds a B.Comm(Hons.) from the University of Manitoba and a Ph.D from the University of British Columbia. For more information, see

Specialization and Research Interests

Social and interpersonal influences; Consumer identity; Moral psychology and prosocial behavior

Selected Publications

Articles and Reports

Jenny G. Olson; Brent McFerran; Andrea C. Morales; Darren W. Dahl

Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices

2016 | Journal of Consumer Research.

Lily Lin; Brent McFerran

The (Ironic) Dove Effect: Usage of acceptance cues for larger body types increases unhealthy behaviors

2015 | Journal of Public Policy & Marketing.

Brent McFerran; Karl Aquino; Jessica L. Tracy

Evidence for two facets of pride in consumption: Findings from luxury brands

2014 | Journal of Consumer Psychology. 24(4): 455-471

Aneel Kamani; Brent McFerran; Anirban Mukhopadhyay

Leanwashing: A hidden factor in the obesity crisis

2014 | California Management Review. 56(4): 5-30

Jun Gu; Brent McFerran; Karl Aquino; Tai Gyu Kim

What makes affirmative action-based hiring decisions seem (un)fair? A test of an ideological explanation for fairness judgments

2014 | Journal of Organizational Behavior. 35(5): 722-745

Brent McFerran; Jennifer J. Argo

The entourage effect

2014 | Journal of Consumer Research. 40(5): 871-884

Karl Aquino; Brent McFerran; Marjorie Laven

Moral identity and the experience of moral elevation in response to acts of uncommon goodness

2011 | Journal of Personality and Social Psychology. 100(4): 703-718

Brent McFerran; Darren W. Dahl; Gerald J. Gorn; Heather Honea

Motivational determinants of transportation into marketing narratives

2010 | Journal of Consumer Psychology. 20(3): 306-316

Brent McFerran; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales

Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption

2010 | Journal of Consumer Psychology. 20(2): 146-151

Brent McFerran; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales

I'll have what she's having: Effects of social influence and body type on the food choices of others

2010 | Journal of Consumer Research. 36(6 (April)): 915-929

Dan Freeman; Karl Aquino; Brent McFerran

Overcoming beneficiary race as an impediment to charitable donations: Social dominance orientation, the experience of moral elevation, and donation behavior

2009 | Personality and Social Psychology Bulletin. 35(1): 72-84

Brent McFerran; Karl Aquino; Michelle Duffy

How personality and moral identity relate to individuals' ethical ideology

2010 | Business Ethics Quarterly. 20(1): 35-56

Brent McFerran; Anirban Mukhopadhyay

Lay theories of obesity predict actual body mass

2013 | Psychological Science. 24(8): 1428-1436

Books, Book Chapters and Monographs

Brent McFerran

“Social Norms, Beliefs, and Health,”

2014 | Christina A. Roberto and Ichiro Kawachi (Eds.) Behavioral Economics and Public Health..

Brent McFerran; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales

How the body type of others impacts our food consumption

2011 | Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge.

Powered by TRACS | Edit Your Profile