Brent McFerran

Assistant Professor, Marketing
BCom (University of Manitoba), PhD (University of British Columbia)

Burnaby Room: WMC 4370
Burnaby Phone: 778.782.9729

Email Address:


Brent McFerran's research examines social and interpersonal influences in consumer behavior. He examines how the presence and actions of other consumers affect the choices we make ourselves. In addition, his work examines how social identity shapes consumption. His research has been published in leading outlets in both marketing and psychology. He holds a B.Comm(Hons.) from the University of Manitoba and a Ph.D from the University of British Columbia. For more information, see

Specialization and Research Interests

Social and interpersonal influences; Consumer identity; Moral psychology and prosocial behavior

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