Experience our SFU Beedie MBA class and get a sneak peek into the transformative case based method of learning.

Join us for a virtual mini class on the growth strategy of a major international brand, taught by Professor Luana Carcano.

Case Topic: What is behind transforming a small family business, such as Bulgari in the 90s, into a profitable global brand?

This mini-class will explore the strategic thinking that enables brands to maintain luxury status while achieving significant growth. You'll learn to balance managerial expertise and creativity to establish a standout market presence. Join us to redefine your view of the luxury business and learn how to carve a niche in the global marketplace.

About Professor Luana Carcano

Dr. Carcano is a full-time lecturer at Beedie and the academic director of the undergraduate business minor. She obtained her Ph.D. in Economics, Marketing and Communications from the IULM University in Milan, her BA and MA (with honour) from Bocconi University in Milan (major in International Strategy) and her specialized master's in International Business from ESADE in Barcelona (Spain). Her research areas are related to marketing, strategy, entrepreneurship, creativity, luxury fashion and design businesses. She has published highly appreciated books, refereed journal articles, and contributed to edited volumes. She got writing and teaching excellence awards.

Whether you're considering pursuing an MBA or simply curious about what a real MBA class entails, this virtual mini class preview is the perfect opportunity to experience the SFU Beedie difference.

Agenda:

• 12 p.m. - Welcome and Introduction
• 12:05 p.m. - Interactive Mini Class Session
• 12:50 p.m. - Q&A with Faculty
• 1 p.m. - Closing Remarks and continued questions with Admissions Team

Contact:
For inquiries or more information, please contact mba_online@sfu.ca.

Note:
This event is free to attend, but registration is required to secure your spot. Space is limited, so be sure to reserve your spot early!

Don't miss this chance to explore the exciting possibilities that await you with an SFU Beedie MBA! Reserve your spot today.

We look forward to welcoming you to our mini class preview and providing you with a firsthand experience of the SFU Beedie experience. See you there!